GTM 0 to 90 days

Phase	Objectives	SMART Goals	Success Criteria	Points to discuss
0–30 Days: Foundation & Strategy	Build marketing foundation and define success metrics.	Conduct company & competitor research (3 key differentiators) Define company UVP, ICP, branding, core messaging Audit existing marketing channels and identify 3–5 quick wins Establish KPI dashboard Present 90-day GTM outline by Day 30	Marketing strategy completed and shared KPI dashboard 90-day GTM outline approved	How long before we can audit existing marketing channels? Let’s try to get this done sooner KPI dashboard – where are we setting this up? Hubspot or elsewhere? Can we start setting up hubspot outbound automation sooner? Also need to automate VC outreach and updates. (maybe after day 30?)
31–60 Days: Execution & Early Wins	Launch foundational campaigns, optimize funnel, and start generating measurable results.	Launch 1-5 targeted campaigns (e.g. GA, LinkedIn or email) by Day 45 Generate 1-10 qualified leads by Day 60 Finalize messaging framework by Day 40 Publish 2–3 content pieces (i.e. blog, lead magnet, etc.) by Day 60	Campaigns launched and tracked 1-10 qualified leads 2–3 content pieces published	Should we still do a small amount of meta ads? I am thinking from exposure point of view. More places we are seen, more likely to stick with people.
61–90 Days: Scale & Conversion	Optimize campaigns, support sales, and prepare for growth discussions.	Generate 10-20+ qualified leads by Day 90 Improve lead → meeting conversion rate Create sales collateral package by Day 75 (one-pagers, case studies, etc.) Deliver 90-Day Growth Report with KPI results	10-20+ qualified leads generated Conversion rate improved Sales collateral approved and in use 90-Day Growth Report delivered and reviewed